The Pandemic Is Over… A Magazine Article About Public Gambling – Leger
Simon Jaworski, Executive Vice President of Leger’s US office, recently wrote an article for the March/April 2022 issue of Public Gaming Magazine.
His article focuses on the current state of the US lottery industry, compared to two years ago when the pandemic began to impact the industry. It is based on the results of a Léger study carried out in December 2021.
Here are some of the main findings of the survey:
- Two critical groups of lottery players have more than doubled their average number of trips to convenience stores during the pandemic, with those aged 30 to 39 and those living in urban areas leading the way.
- Among Americans who have started ordering groceries online and picking them up, 43% would like the option to add a lottery ticket to their grocery pickup order, slightly more than the 33% of those who would like a lottery ticket sent with their grocery delivery.
- Those who want to add lottery tickets to their online grocery pickup order are the biggest supporters of their state lottery.
- Compared to older age groups, many more 18-29 year olds would choose to buy lotteries online than at a regular lottery store.
- And more!
As Simon noted, “Based on Leger’s research, it appears that the best way forward is to ensure that the next generation of lottery players are supported as quickly as legislation allows, which means iLottery in all states and innovation in portable lottery options. In the meantime, we need to focus on ways to refine the ways current and casual players access lottery products with the least amount of hassle. possible effort.