Responsible Flushing Alliance Becomes Board Member – Nonwovens Industry Magazine

The Responsible Flushing Alliance (RFA) has added the National Association of Clean Water Agencies (NACWA) as its latest advisory member at the launch of its 2022 #FlushSmart national consumer education campaign in California. In line with California’s new law for proper labeling of most disposable wipes with the “Do Not Flush” symbol and a corresponding consumer education campaign, the RFA has launched its #FlushSmart California program with a series of educational materials to consumers, educators, wastewater treatment agencies and other stakeholder groups.

“It is through collaboration with coalition partners that we are able to create a robust and comprehensive consumer education and awareness program for California and beyond,” said Lara Wyss, president of the Responsible Flushing Alliance. “We couldn’t be happier to add the breadth and depth of clean water expertise that the National Association of Drinking Water Agencies can share with us. By bringing a variety of voices to the table, we can build a stronger program.

For more than 50 years, NACWA has been the nation’s recognized leader in legislative, regulatory, legal and communication advocacy on all drinking water issues. NACWA represents public wastewater and stormwater agencies of all sizes nationwide. Their unique and growing network strengthens the voice of public sector clean water advocacy and helps advance policies to provide affordable and sustainable clean water for all. Their vision is to advance sustainable and responsible policy initiatives that help shape a strong and sustainable clean water future. For more information, visit

“Educating consumers about proper rinsing habits is necessary to protect our sanitation utilities from harm caused by rinsing baby wipes and other non-disposable products. NACWA member utilities provide essential public health and environmental services to their communities – services that can be severely disrupted by non-disposable products,” said Cynthia Finley, director of regulatory affairs, National Association of Clean Water Agencies. “NACWA is excited to see improved ‘Do Not Rinse’ labeling on wipes, as required by laws in Washington, Oregon, California and Illinois, and we look forward to to work with wipe manufacturers on educating the public on what can and cannot be rinsed off.

To learn more about consumer education related to California’s new wipe labeling law and what not to flush, companies in the nonwoven wipes industry, water treatment groups non-profit organizations related to water quality, sanitation, or personal care product companies, are invited to the virtual (and free) event on January 25 from 1:30 p.m. to 3 p.m. ( Eastern time). Register to attend the meeting and view the full agenda here.

In addition to NACWA, the Responsible Flushing Alliance has five other advisory members, including: California Association of Sanitation Agencies (CASA); National Stewardship Action Council (NSAC); Global H2O News; Coalition of Toilet Boards and Baby and Adult Hygiene Products (BAHP).

“Collecting information from so many different participants across the wastewater landscape means we will find common ground on how to address the challenges, and we will work together to make real progress,” Wyss continued. “There is already a consensus that consumer education is the way forward for wastewater sustainability. I am thrilled to be joined by such influential organizations as the Responsible Flushing Alliance continues its mission to reduce the damage to our sewer systems by changing consumer behavior.

For more information, visit, follow @flushsmart on Twitter and Facebook, or follow Responsible Flushing Alliance on LinkedIn.

Comments are closed.