Mirafeel’s first anniversary in Japan in disposable nonwovens – nonwoven industry magazine


Disposable Soft Goods Japan celebrates its first anniversary since launch Mirafeel in December 2020, one of the most advanced baby diapers in the world using the best Japanese technology.

Winner of the Good Design and Good Parenting awards in 2021, the revolutionary reattaching diaper with resealable front seams provides the best fit for babies of all sizes. Designed and made in Japan, Mirafeel comes with soft pleated gathers at the waist and a soft, cushioned three-dimensional top sheet providing an unmatched soft touch for babies’ delicate skin. Plus, its proprietary thin, dry absorbent core is one of the thinnest and most effective absorbent cores available on the market.

In addition to providing the best features, Mirafeel places equal importance on product aesthetics, commissioning renowned Japanese artists to design both its product and its packaging.

As a digital pioneer, Mirafeel is the first brand in Japan to launch exclusively online, available for purchase only through its website and social media channels. For the convenience of consumers, one-time purchase and subscription delivery services are offered along with unmatched customer service.


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