Kimberly-Clark Softex Partners with UNICEF Indonesia – Nonwoven Industry Magazine


Kimberly-Clark Softex’s (PT Softex Indonesia) #DariSaudari social campaign, in collaboration with UNICEF Indonesia, has helped improve the health and hygiene behaviors of thousands of girls in the districts and towns of eastern China. ‘Indonesia.

Through the #DariSaudari social campaign, Kimberly-Clark Softex supports UNICEF Indonesia with an annual grant of Rp. 1,500,000,000 (Indonesian rupiah) (US $ 106,000) for their WASH programs and the promotion of OKY, an educational app Integrated UNICEF, as a trusted source of information on menstrual health and hygiene. In October 2021, the #DariSaudari campaign helped improve appropriate WASH access in 1,327 schools in six districts / cities, including Timika, Sorong and Kupang, enabling more than a thousand girls to benefit from safe and user-friendly facilities.

As the name suggests, #DariSaudari also carries the enthusiasm of Kimberly-Clark Softex consumers to support the achievements of better health for the next generation in Indonesia. Started in 2019, the campaign supported UNICEF Indonesia’s programs by providing access to safe drinking water, sanitation and hygiene (WASH) facilities and promoting OKY, the educational app integrated program on menstrual health and hygiene, as a source of credible information. The campaign, which allows consumers to contribute through the purchase of products, was launched to help create a safer and more friendly environment for young girls in schools in underdeveloped areas of Papua, West Papua, Sulawesi of South and East Nusa Tenggara.

Speaking about the success of the #DariSaudari social campaign, Hendra Setiawan, CEO of Kimberly-Clark Softex, said: “The #DariSaudari campaign demonstrates our commitment to improving the lives and opportunities of girls by providing them with access to sanitation facilities. safe and friendly and knowledge of healthy behaviors, especially for those who live in rural areas. Through our partnership with UNICEF Indonesia, we have helped to help young women and girls better manage their hygiene and health. Kimberly-Clark Softex shares the same vision with UNICEF and our consumers, who have been instrumental in helping their sisters in the East by helping prepare for healthier Indonesian girls through the #DariSaudari social campaign.

In line with the government’s goal of improving adolescent health and well-being by ensuring access to reproductive health information and facilities, as outlined in the Ministry of Health’s 2020-2024 strategic plan, Kimberly- Clark Softex has continually paid great attention to accessibility of knowledge and proper sanitation facilities. Data from the Ministry of Health shows that 70.1% of Indonesian women aged 10-19 have started their periods – this demonstrates the importance of integrating education into menstrual hygiene management, especially in menstrual hygiene. schools. The partnership with UNICEF Indonesia through the #DariSaudari social campaign – which has reached thousands of schools and adolescents – is a tangible manifestation of Kimberly-Clark Softex’s commitment to supporting the achievement of the goal of Indonesian government, towards a healthier nation and inclusive personal hygiene.

“All women have their period, but one in two Indonesian girls knows very little about menstrual hygiene management. UNICEF is working to fill this gap by working with government and the private sector, ”said Debora Comini, representative of UNICEF Indonesia. “In partnership with Kimberly-Clark Softex Indonesia, we have already made remarkable progress in Papua and Nusa Tenggara, providing a safer and friendlier environment for young women. “

One of the beneficiaries of the Girls’ Health and Hygiene Program, Calista Inna Kii, a 6th grade student at SDI Lolaramo, West Wewewa Regency, East Nusa Tenggara, said: “I am very happy to learn about this. more on menstrual hygiene management, which helps me understand what menstruation really is and what I can do when I experience it. In the past, when I had my period, I felt tired, dizzy, embarrassed and uncomfortable. But after taking this DRM course, I am better informed with knowledge about managing my period. School conditions have also improved. Now in the school toilet there is drinking water and sanitary napkins are available, which allows me to change the sanitary napkins every three hours.


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