Essity presents new business areas – nonwoven industry magazine


Essity has decided on new areas of activity from January 1, 2022. The areas of activity will be Health & Medical, Consumer Goods and Occupational Hygiene. As a result of its higher growth ambitions, Essity has also decided on a new sales growth target of over 5%, which includes both organic sales growth and acquisitions.

New business areas are aligned with the company’s customers and sales channels and will lead to an extension of offerings to new and adjacent categories as well as expanded service content based on customer needs and of consumers. The new areas support the new growth objective of the company through organic and acquisition-driven growth strategies and aim to achieve higher growth and profit margins as well as a reduction in tied-up capital. The business areas will replace the current business areas of personal care, consumer fabrics and professional hygiene.

The new growth target replaces the previous target of organic sales growth of over 3%. The objective will be achieved through the continued implementation of Essity’s strategy: take advantage of favorable market trends, increase market share through successful innovation and strong brands, expand the offer and acquisitions in high margin categories. Growth, both organically and through acquisitions, is a priority in the Medical Solutions, Incontinence Products, Feminine Care and Professional Hygiene product categories.

Areas of activity from January 1, 2022:

Health and Medicine encompasses the categories Incontinence Products, Health Care and Medical Solutions. The offer includes products for incontinence, wound care, compression therapy, orthopedics, skin care products and digital solutions with sensor technology under brands such as TENA, Leukoplast, Cutimed , JOBST, Actimove and Delta-Cast. Product distribution channels are pharmacies, medical device stores, hospitals, distributors and healthcare facilities as well as online.

Consumer goods include the categories of retail incontinence products, baby care, feminine care and facial tissues. The offer includes incontinence products, sanitary napkins, diapers, wet wipes, skin care products, intimate soaps, washable absorbent underwear, menstrual cups, toilet paper, household towels, handkerchiefs, handkerchiefs and napkins. The products are sold under brands such as the world leading brand TENA and other strong brands such as Libero, Libresse, Nosotras, Saba, TOM Organic, Lotus, Regio, Tempo and Vinda. The distribution channels of the products are retail and online.

Professional Hygiene includes complete hygiene solutions including toilet paper, paper towels, towels, hand soap, hand lotion, hand sanitizers, dispensers, personal care products. cleaning and wiping as well as service and maintenance under the world leading brand Tork. Essity also offers digital solutions, such as Internet of Things sensor technology, enabling data-driven cleaning. Customers are businesses and office buildings, universities, healthcare facilities, industries, restaurants, hotels, stadiums and other public places. The product distribution channels consist of distributors and online.


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