Dum Maro Dum iPhone 13: the example song “Dum Maro Dum” is played at the launch of the iPhone 13, for Internet users, it is the biggest element to remember from the Apple event
During the iPhone 13’s introduction at the live event, a clip from the 1971 song “Dum Maro Dum” by legendary composer RD Burman was played in the background. Hearing Burman’s iconic song at the global tech event was a surreal moment for many, including singer Usha Uthup, who wished the songwriter was alive to witness the moment. âThis is a very special and golden moment for RD Burman. I wish he was alive to enjoy it,â Uthup told ETimes.
The tune plays in the background of the video which shows a young delivery boy battling the storm on his motorbike on his way to reach customers using the iPhone 13. The song, ‘
Work every day‘Footsie, which is a sampled version of the original, was enough to make the Indians gaga at the launch event.
Here is the original song:
Delighted internet users quickly took to social media to express their surprise at finding a Bollywood connection at Apple’s 2021 launch event. From their reactions, it seems people are more excited about the ‘Dum Maro Dum’ reference sample than actual products that have been launched.
Filmmaker Ken Ghosh couldn’t believe his ear when he heard the song, so he took to Twitter to check it out.
âDid I just hear a ‘Dum Maro Dum’ inspired tune at the iPhone launch?â Ghosh tweeted.
Did I just hear a #Dummarodum inspired melody at the iPhone launch? # Iphone13series #iPhone #californiastreaming
– Ken Ghosh (@kenghosh) 1631642395000
Another joked that Bollywood doesn’t need a Grammy now. “The song ‘Dum Maaro Dum’ features in the Apple event. All of a sudden people are OMG A smiley face with open mouth and closed eyes The Bollywood song has worldwide recognition. I think they don’t even need a Grammy now, “another user tweeted.
Song “Dum Maaro Dum” featured in the Apple event. All of a sudden people are OMG ð the bollywood song has worldwide recognitionâ¦ https://t.co/iMZyAY4AlB
– Manikrishna Rao (@jmanikrishna) 1631759801000
#DumMaroDum looks amazing during the iPhone 13 launch video. Rooting for this, but still can’t afford it without a personal accountâ¦ https://t.co/xRVDJ0OJE6
– Jayanti Mukherjee (@Lady_Wife_) 1631762041000
@MKBHD Has anyone noticed that the music in the # iphone13 promo video is a modified version of the popular 90s Indian song #DumMaroDum
– Krishan Bansal (@bansalkrishan) 1631642321000
Iphone 13 is good but #DumMaroDum is all that’s going on in my head now #AppleEvent # iPhone13
– Abhinav Shukla (@AHalfhumangod) 1631692075000
iPhone 13, iPad Mini, Apple Watch Series 7 and more: what’s in the box?
The great revelation
Apple hosted its highly anticipated event on Tuesday where it launched a slew of products including the iPhone 13, Apple Watch Series 7, a brand new iPad mini, and more.
The Cupertino tech giant has unveiled four new iPhone models under the iPhone 13 series. The event took place after months of speculation and anticipation. The new models will be available in India from September 24 at a starting price of Rs 69,900.